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Certain visitor segments have a significantly different of visits, but account for 27 percent of participants.
profile when viewed through the lens of individual partici- Intermediates generate 42 percent of visits and account
pants rather than visits, such as the following: for 47 percent of participants.
• Gender. The gender split in 2017–18 was 59 percent • Total days of snowsports participation this season.
male/41 percent female when measured in terms of visits, Persons planning to ski/ride just one day per season
but a narrower 54 percent male/46 percent female split generate 5 percent of visits, but fully 26 percent of
when measured in terms of unique participants. The unique participants. Similarly, persons planning to ski/
difference is due to the fact that males average more ski ride two to three days per season make up 12 percent
days per person than females. of visits, but 29 percent of participants. By contrast,
• Race/ethnicity. Ethnic/racial minorities generate 14 persons planning to ski/ride six or more days generate
percent of visits, but constitute a larger 17 percent of 70 percent of the visits, but account for just 28 percent
unique participants. of the unique participants.
• Ability. Advanced/experts generate 44 percent of visits, • Dropout in past five years. Persons who have dropped
but account for only 25 percent of participants. By con- out of snowsports for at least one year in the prior five
trast, first-timers and beginners generate 14 percent years account for 31 percent of visits but 42 percent of

FIGURE 4 Active Participants at US Ski Areas (Including International Visitors)

Active Snowsports Participants (millions)
12
10.7 10.7 10.6
10.2 10.2 10.1 10.0
10 9.6 9.7 9.4 9.9 9.8 9.9 9.5 9.5 9.5 9.4
9.0 8.9 9.0 8.8 9.2
8

6

4

2

0
1996–97 1997–98 1998–99 1999–00 2000–01 2001–02 2002–03 2003–04 2004–05 2005–06 2006–07 2007–08 2008–09 2009–10 2010–11 2011–12 2012–13 2013–14 2014–15 2015–16 2016–17 2017–18

Season

FIGURE 5 Race / Ethnicity 2008–09 to 2017–18

100%
88.9% 89.2% 87.7% 87.0% 88.3% 87.1% 87.0% 86.7% 85.4% 86.1%

2008–09 2009–10
80%
2010–11 2011–12
2012–13 2013–14
2014–15
2015–16
Respondents 60% 2016–17 2017–18

40%

20%
4.9% 3.9% 4.3% 4.5% 4.3% 5.0% 4.8% 5.2% 5.9% 5.9% 2.5% 2.2% 3.5% 5.2% 4.3% 4.7% 5.4% 5.5% 4.9% 5.0% 1.7% 1.4% 1.7% 1.3% 1.1% 1.2% 1.3% 1.0% 1.2% 1.2% 1.0% 1.4% 2.3% 2.0% 1.5% 1.6% 1.7% 2.3% 2.5% 3.5% 2.9%
0 0.7% 0.7% 0.5% 0.5% 0.3% 0.4% 0.3% 0.7% 0.8%
White / Caucasian Asian / Pacific Islander Hispanic / Spanish / Latino African American Native American Other
Race / Ethnicity

EARLY WINTER 2018 | NSAA JOURNAL | 19