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NORTHEAST REGION

With 11.9 million visits in 2017–18, the Northeast was up years) with high household incomes, ability levels, helmet
.4 percent from the 2016–17 season. The Northeast has the usage, and passholder participation frequency (12.7 visits per
largest number of ski areas of any NSAA region (146) and passholder). Participants in this region are also notable for
the second largest number of visits. This region is also distin- the low levels of snowboarding participation, renting equip-
guished by comparatively older participants (average age 41.8 ment, and share of visits from season pass holders.

VITAL STATS 2017–18 Change from 2016–17 Regional Rank
(1=Highest)
Projected Skier Visits 11,986,511 0.4% 2

Operating Resorts 146 -1 resorts 1
Average Snowfall (inches) 174 -13.3% 4
...to first class.
Average Days Open 131 5.3% 3

Average Season Passes Sold Per Resort 6,700 7.9% 4
Average Season Pass Visits Per Passholder 12.7 -0.6 days 1

% of Revenue Attributable to 14.7% -0.1% ppts 3
Summer/Fall Ops
Average Age 41.8 0.3 years 1

Household Income $100K+ 63.7% -1.4% ppts 1

VISITOR BEHAVIOR 2017–18 Change from 2016–17 Regional Rank
(1=Highest)
Snowboarders (Kottke Survey) 21.6% -2.6% ppts 6

First Time/Beginner 12.4% 0.8% ppts 5
Intermediate 43.0% -0.3% ppts 3
Advanced/Expert 44.7% -0.5% ppts 2

Wearing Helmet Today 89.3% 0.6% ppts 1
Renting Equipment Today 26.3% 4.0% ppts 5
Using Terrain Park Today 13.7% -0.1% ppts 3

Lesson/Visit Ratio (Kottke Survey) 8.0% -0.2% ppts 3
Overnight Visitors (Kottke Survey) 42.4% -0.2% ppts 3

VISITOR LOYALTY 2017–18 Change from 2016–17 Regional Rank
(1=Highest)

Season Pass Visits 38.6% 1.2% ppts 5
Previously Visited Resort in Winter 75.7% 1.7% ppts 3
Highly Likely to Return to Resort 78.6% 2.1% ppts 3 From business class ...
Next Season (9, 10 on 0–10 scale)
Net Promoter Score (Likelihood 72.3% 2.8% ppts 3
to Recommend Resort)

Doppelmayr USA, Inc., 3160 West 500 South, Salt Lake City, Utah 84104, T: 1-801-973-7977, F: 1-801-973-9580 www.doppelmayrusa.com
22 | NSAA JOURNAL | EARLY WINTER 2018