Page 26 - 84999_NSAA_W18_web

SOUTHEAST REGION

Total skier visits were 4.2 million in 2017–18 in the Southeast proportion of revenue attributable to summer/fall operations.
region, down .6 percent from the 2016–17 season. Of the It also has comparatively young visitors, low previous winter
NSAA regions the Southeast enjoys the highest proportion visitation rates, low season pass unit sales, low proportion of
of visits on paid tickets, lessons-to-visits ratio, and the helmet usage, and low advanced/expert ability levels.

VITAL STATS 2017–18 Change from 2016–17 Regional Rank
(1=Highest)
Projected Skier Visits 4,160,754 -0.6% 5

Operating Resorts 47 0 resorts 4
Average Snowfall (inches) 62 28.8% 6
Average Days Open 103 5.7% 6

Average Season Passes Sold Per Resort 4,062 4.7% 5
Average Season Pass Visits Per Passholder 8.5 -2.6 days 5

% of Revenue Attributable to 23.9% 0.3% ppts 1
Summer/Fall Ops
Average Age 39.2 1.7 years 4

Household Income $100K+ 57.5% 2.4% ppts 4

VISITOR BEHAVIOR 2017–18 Change from 2016–17 Regional Rank
(1=Highest)
Snowboarders (Kottke Survey) 30.7% 0.3% ppts 4

First Time/Beginner 21.6% 0.5% ppts 2 FINANCING SOLUTIONS
$2B+
Intermediate 46.8% -2.1% ppts 2 TAILORED TO SUPPORT
Advanced/Expert 31.7% 1.6% ppts 5 FOUR-SEASON GROWTH.

Wearing Helmet Today 70.4% -2.2% ppts 5
INVESTED A PARTNER WHO
Renting Equipment Today 40.1% -2.9% ppts 2
IN RECREATION UNDERSTANDS YOUR
Using Terrain Park Today 12.7% 0.5% ppts 4
PROPERTIES INDUSTRY.
Lesson/Visit Ratio (Kottke Survey) 12.2% -0.5% ppts 1
Overnight Visitors (Kottke Survey) 34.3% -1.1% ppts 4

VISITOR LOYALTY 2017–18 Change from 2016–17 Regional Rank
(1=Highest)

Season Pass Visits 23.5% -3.4% ppts 6
Previously Visited Resort in Winter 71.1% 2.0% ppts 4
Highly Likely to Return to Resort 71.9% 4.1% ppts 5
Next Season (9, 10 on 0–10 scale)
Visit www.eprkc.com to learn more or contact
Net Promoter Score (Likelihood 65.1% 1.6% ppts 5
Andrew Limbocker
to Recommend Resort)
Vice President - Recreation Investment Group
andrewl@eprkc.com | (816) 472-1700
24 | NSAA JOURNAL | EARLY WINTER 2018