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ROCKY MOUNTAIN REGION

With 20.8 million visits in 2017–18, the Rocky Mountain experts, and the highest unit sales of season passes among
region was down 4.3 percent from the 2016–17 season. the NSAA regions. Conversely, the Rocky Mountains also
As home to many large destination resorts, the region has have the lowest share of visits from beginners and inter-
the highest share of overnight visitation, high incomes, mediates, from snowboarders, and previous winter
above-average age profile, a high share of advanced and visitation rate.

VITAL STATS 2017–18 Change from 2016–17 Regional Rank
(1=Highest)
Projected Skier Visits 20,791,910 -4.3% 1

Operating Resorts 93 -1 resorts 3
Average Snowfall (inches) 237 -22.8% 2
Average Days Open 129 0.8% 4

Average Season Passes Sold Per Resort 22,043 0.2% 1
Average Season Pass Visits Per Passholder 9.0 -0.5 days 4

% of Revenue Attributable to 11.6% -0.2% ppts 5
Summer/Fall Ops
Average Age 39.9 -0.6 years 2

Household Income $100K+ 64.5% 3.4% ppts 2

VISITOR BEHAVIOR 2017–18 Change from 2016–17 Regional Rank
(1=Highest)
Snowboarders (Kottke Survey) 22.3% -1.8% ppts 5

First Time/Beginner 9.4% 0.8% ppts 6
Intermediate 39.6% 0.6% ppts 6
Advanced/Expert 50.9% -1.4% ppts 1

Wearing Helmet Today 86.6% 0.2% ppts 2
Renting Equipment Today 26.5% -4.9% ppts 4
Using Terrain Park Today 12.1% 0.2% ppts 5

Lesson/Visit Ratio (Kottke Survey) 7.3% 0.2% ppts 4
Overnight Visitors (Kottke Survey) 60.1% 1.7% ppts 1

VISITOR LOYALTY 2017–18 Change from 2016–17 Regional Rank
(1=Highest)

Season Pass Visits 45.1% 1.1% ppts 3
Previously Visited Resort in Winter 68.8% -2.3% ppts 6
Highly Likely to Return to Resort 72.9% 1.9% ppts 4
Next Season (9, 10 on 0–10 scale)
Net Promoter Score (Likelihood 78.8% 1.4% ppts 1
to Recommend Resort)

28 | NSAA JOURNAL | EARLY WINTER 2018