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PACIFIC SOUTHWEST REGION

With 6.2 million visits in 2017–18, the Pacific Southwest winter visitation, and household incomes over $100,000.
was down 15.7 percent from the 2016–17 season. Among Interestingly, usage of terrain parks, level of summer revenue,
the NSAA regions this season, the Pacific Southwest had the average visits per passholder, and lessons-to-visits ratio are all
highest average snowfall, share of snowboarders, previous comparatively low.

VITAL STATS 2017–18 Change from 2016–17 Regional Rank
(1=Highest)
Projected Skier Visits 6,227,276 -15.7% 4

Operating Resorts 35 -3 resorts 5
We customize
Average Snowfall (inches) 224 -59.0% 3
Average Days Open 133 -9.9% 2

Average Season Passes Sold Per Resort 13,494 5.7% 3
solutions.
Average Season Pass Visits Per Passholder 7.9 -1.3 days 6

% of Revenue Attributable to 6.0% 1.3% ppts 6
Summer/Fall Ops
Average Age 37.7 0.7 years 5

Household Income $100K+ 68.5% 9.7% ppts 1

VISITOR BEHAVIOR 2017–18 Change from 2016–17 Regional Rank
(1=Highest)
Snowboarders (Kottke Survey) 32.9% 1.4% ppts 1

First Time/Beginner 15.6% -1.8% ppts 3
Intermediate 42.9% -2.3% ppts 4
Advanced/Expert 41.5% 4.1% ppts 4

Wearing Helmet Today 83.2% 5.2% ppts 3
Renting Equipment Today 32.3% 1.1% ppts 3
Using Terrain Park Today 8.3% -2.5% ppts 6

Lesson/Visit Ratio (Kottke Survey) 5.8% -0.2% ppts 5
Don’t ever let your ski guests
Overnight Visitors (Kottke Survey) 43.3% 0.8% ppts 2
wait in line again!
VISITOR LOYALTY 2017–18 Change from 2016–17 Regional Rank AX500 Smart Gate NG and Axess PICK UP BOX 600 Your guests can
(1=Highest)
order ski passes online, pick them up directly at the Axess PICK UP BOX
Season Pass Visits 48.1% 4.9% ppts 2
600 by scanning the QR code on the smartphone and head to the lift
Previously Visited Resort in Winter 79.1% -0.1% ppts 1 without standing in a queue. Our RFID technology and sensors on the
gate allow walking through it without touching the barrier.
Highly Likely to Return to Resort 82.1% -0.5% ppts 1
Next Season (9, 10 on 0–10 scale) teamaxess.com
Net Promoter Score (Likelihood 72.4% -2.0% ppts 2
to Recommend Resort)

Axess Americas Inc. | 6443 Business Park Loop Road Suite A, Park City, Utah 84098, USA
phone: +1 435.333.5700 | e-mail: info@teamaxess.com
30 | NSAA JOURNAL | EARLY WINTER 2018

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