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PACIFIC NORTHWEST REGION

The Pacific Northwest region recorded 3.8 million visits share of visits from snowboarders, repeat winter visitation,
in 2017–18, down 6.1 percent from 2016–17. The region and unit sales of season passes. On the other hand,
is distinguished by the highest levels of snowfall, average household incomes are comparatively low, as are lesson
days open, and share of visits from season passholders. participation rates, equipment rental rates, and overnight
It also has comparatively high usage of the terrain park, visitation rates.

VITAL STATS 2017–18 Change from 2016–17 Regional Rank
(1=Highest)
Projected Skier Visits 3,849,995 -6.1% 6

Operating Resorts 35 -2 resorts 5
Average Snowfall (inches) 334 -25.5% 1
Average Days Open 146 -3.8% 1

Average Season Passes Sold Per Resort 14,483 13.0% 2 ©2018 accesso Technology Group, plc
Average Season Pass Visits Per Passholder 9.5 -1.2 days 3

% of Revenue Attributable to 17.1% 0.1% ppts 2
Summer/Fall Ops
Average Age 39.3 0.2 years 3

Household Income $100K+ 53.3% 3.0% ppts 6

VISITOR BEHAVIOR 2017–18 Change from 2016–17 Regional Rank
(1=Highest)
Snowboarders (Kottke Survey) 32.6% -0.7% ppts 2

First Time/Beginner 13.9% -1.0% ppts 4
Intermediate 42.4% 0.5% ppts 5
Advanced/Expert 43.6% 0.4% ppts 3

Wearing Helmet Today 77.4% 2.5% ppts 4
Renting Equipment Today 24.8% 2.8% ppts 6
Using Terrain Park Today 24.6% 0.7% ppts 2

Lesson/Visit Ratio (Kottke Survey) 5.5% -0.1% ppts 6
Overnight Visitors (Kottke Survey) 22.1% 2.5% ppts 5

VISITOR LOYALTY 2017–18 Change from 2016–17 Regional Rank
(1=Highest)

Season Pass Visits 56.8% 0.6% ppts 1
Your guests are unique. So is your business.
Previously Visited Resort in Winter 78.2% 0.7% ppts 2
That's why you should be with a partner who gets you.
Highly Likely to Return to Resort 79.0% 0.6% ppts 2
Next Season (9, 10 on 0–10 scale)
At accesso, we’re more than technology and innovation. We’re the powder day buddy
Net Promoter Score (Likelihood 67.7% 0.1% ppts 4 for your snow-obsessed sta , with experience and dedication to help you conquer the
to Recommend Resort)
steepest challenges.

To learn more visit accesso.com.
32 | NSAA JOURNAL | EARLY WINTER 2018