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How many newcomers can we introduce to snowsports Both promotions provide opportunities for free
on January 11? It’s anybody’s guess, but one thing is certain. publicity with very little work from partners. Companies
We will be trying to set an industry record for the most that provide prizes for the promotions are posted on the
beginner lessons taught in one day. And, next year, we will learntoskiandsnowboard.org website.
try to break that record.
LSS(M) partner resorts delivered more than 162,000
beginner lessons during January 2016—the first year for the How many newcomers can
World’s Largest Lesson attempt. It was our best January ever
and a lot of the success was the result of that one-day event we introduce to snowsports on
when we reported more than 6,000 lessons taught at locations January 11? We will try to set
throughout the US.
We can do better in 2019. In fact, we should be able to an industry record for the most
top one million lessons taught via LSS(M) partners since
the initiative started in January 2009. We only need 42,750 beginner lessons taught in one
lessons to do so! day. And, next year, we will try
Details on how to send your information is being
distributed via email and also will be available in the to break that record.
partner toolkit.
Partners also have full use of the Bring a Friend
Challenge and First Day Faces promotions—free programs. Don’t miss out on this industry-wide effort to attract
The Challenge provides prizes to those who help newcomers first-time skiers and riders to our sports. Join us as we show
sign up for lessons from a pro. First Day Faces is a social newcomers how to make winter more fun!
media campaign that rewards newcomers who post photos For more information, please contact me at
on their first day using the hashtag #firstdayfaces. mjt@learntoskiandsnowboard.org or 202-431-6950.

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ADVERTISING SOLUTIONS REACHING MORE THAN 200 DMAS
ACROSS THE COUNTRY. AROUND THE CORNER.

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EARLY WINTER 2018 | NSAA JOURNAL | 51