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Events
NSAA 2019 WINTER CONFERENCES SNOWBIRD WESTERN
WINTER
For lodging reservations call 800-453-3000.
& TRADESHOWS PREVIEW The Cliff Lodge | January 22-24, 2019 CONFERENCE

Snowbird
BY EARL SALINE, NSAA DIRECTOR OF EDUCATION PROGRAMMING NSAA lodging deadline: December 10, 2018 & TRADESHOW

LEARN FROM YOUR PEERS and other industry experts MARKETING & COMMUNICATIONS — Having a communications Utah
at the NSAA Winter Conferences & Tradeshows. plan is essential in our industry, especially when bad things
This season, Snowbird, Utah, hosts the Western event happen. Recent events will provide a backdrop to analyze
January 22–24, 2019, and Killington, Vt., hosts the successful communications strategies and lessons learned
Eastern show February 5–6, 2019. when circumstances are outside of your control. Crossing
These important regional conferences are designed to over with the growth and conversion topics mentioned previ-
give you the time and space to learn about timely issues that ously, marketing and communications-oriented sessions will
affect mountain operations, to network, and to get a first- dig into what you can do to attract and bring back under-20
hand look at the newest products from NSAA suppliers. skiers and riders.
Find out the latest best practices, trends, and ways to
overcome the challenges that areas of all sizes are facing. Registration for the Eastern and Western Winter Conference
Featuring personnel from areas across the country and and Tradeshows is now open. Visit nsaa.org to see a list of
industry experts, session topics will include the following: scheduled sessions and register. We look forward to seeing
you there!
GROWTH & CONVERSION — As our members have expressed,
growth and conversion are top priorities for NSAA. Tackling SPONSORS
these head on, sessions at the winter shows will address in Let’s support those who support the industry.
detail strategies from NSAA’s Conversion Cookbook as well Our generous sponsors provide funds to be reinvested back
as for attracting and retaining specific groups, including into educational programs that benefit the entire industry.
seniors, lapsed skiers and riders, and Gen-Z participants. AXESS
RFID Designed for North American Resorts
HUMAN RESOURCES — Hiring, training, and managing DemacLenko
employees is an enormous task in today’s business and regu- The Future of Snow
latory environments. Addressing the variety of complex issues Doppelmayr
affecting ski areas and their employees, education sessions Upholding a Tradition of Excellence for 125 Years
will focus on background checks and drug testing, new Leitner-Poma of America
We Move People
employee housing options, overcoming unconscious bias,
Liftopia
and leadership development. #1 in Online Lift Ticket Sales

PistenBully
RISK & SAFETY — Risk and safety-focused sessions will discuss The Number One Around the Globe
new developments related to lift evacuation protocols, risk PNP Supply
management related to kids, releases, and worker’s comp. Simplicity. Strength. Longevity. Success.
PRINOTH
SUSTAINABILITY & OPERATIONS — Sessions at the Western For Perfect Pistes
and Eastern shows will look at how small sustainability Safehold Special Risk
efforts can make a difference for your area and your guests. Celebrating over 50 years in Partnership with the Ski Industry EASTERN
Operations-specific sessions will cover updates to NSAA’s TechnoAlpin USA
Freestyle Terrain Resource Guide, Lift Maintenance The Snow Experts WINTER
Resource Guide, terrain parks, snowmaking, and e-bikes. Wiegand Sports GmbH Killington Grand Resort Hotel | February 5-6, 2019 CONFERENCE
Feel the Difference, Experience the Best!
In addition, the Western show will feature sessions specific to Wyssen Avalanche Control & TRADESHOW
the ATF explosives reporting requirements and evaluating The Reference for Avalanche Risk Management NSAA lodging deadline: January 2, 2019.
your operating plans. Killington
KILLINGTON
Vermont
For reservations call 800-282-9955 and mention NSAA.
52 | NSAA JOURNAL | EARLY WINTER 2018