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Ski/Snowboard School
PSIA-AASI UPDATE ON EDUCATION PROGRAMS

YouTube Videos, Warren Miller Cameos, & More

BY NICHOLAS HERRIN, CEO, PROFESSIONAL SKI INSTRUCTORS OF AMERICA – AMERICAN ASSOCIATION OF SNOWBOARD INSTRUCTORS

PSIA-AASI CONTINUES TO BE A PARTNER of the snowsports and resorts, and creating easy ways to help them improve the
industry by helping drive overall growth in winter sports delivery of their education to employees and guests, is a key
through our commitment to snowsports instruction education. to our membership growth. To help implement the free
Our number one priority for the 2018–19 season remains programing concept, here are some details about a few
serving as a resource for resorts, snowsports schools, and exciting new tools available this fall.
instructors across the country by delivering exceptional educa-
tional tools that support these groups’ current programs. The Beginner’s Guide to Skiing
When developing new education programs, we make and Snowboarding
sure we take a three-prong approach and tailor education The Beginner’s Guide to Skiing and Snowboarding is a
products to one or more of the following audiences: YouTube video series produced by PSIA-AASI and SNOW
1. Instructors Operating (providers of the Terrain Based Learning™ program)
2. Resorts and schools to show new skiers and riders what to expect on their first
3. General consumers day. Anyone can use these videos to share tips and tricks
with guests to help them get started so they can focus on
While developing programing for our PSIA-AASI members the most important part of skiing and riding when they
remains a top priority, providing free programing to instructors hit the slopes: having fun!
In the videos, top instructors Eric Lipton (alpine) and
Chris Rogers (snowboard), two members of the elite PSIA-
AASI Team, cover skills such as how to put on gear, get
up after a fall, and stop. With three videos for each discipline,
guests can focus on their chosen sport. The Beginner’s
Guide video series is available to instructors, ski schools,
rental shops, and anyone else who wants to get never-
evers or returning participants excited about skiing
and snowboarding.
We hope you will share these videos on your social
media channels or play them for guests in person to help
them get started and to encourage participation. Consider
looping these videos in your ticket or rental operations to
ensure high visibility.
To access the videos, visit the “Take a Lesson” section
at www.thesnowpros.org/takealesson or the “Go With a Pro”
PSIA-AASI member toolkit at www.thesnowpros.org/
membership/go-with-a-pro-toolkit.

Delivering the Beginner Experience—
Alpine and Snowboarding
These two new e-learning courses are part two of PSIA-
AASI’s “Guide to Instruction” e-learning program developed
last year. During this one-hour course, instructors will
learn how to create ultimate first-time experiences that
make beginners want to come back for more. The course

56 | NSAA JOURNAL | EARLY WINTER 2018