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ANTI – ANXIETY NASAL SPRAY LICENSOR FINANCIAL PROJECTION (4/2019)
BASIS FOR ESTIMATE:
- Over 60% (40m) U.S. households own 89.7M dogs*
- During 2018, pet owners spent nearly $70 billion on pet related products. **
SALES ASSUMPTIONS:
- 3% of U.S. dog owner households purchase the Product five times/year (1,200,000 households x 5).
- 6,000,000 unit sales x $1/unit estimated Licensing Fee/year:
LICENSOR GROSS PROFIT ($1.00/Unit):
*2017 statistics per ‘Statista’ and the ‘Insurance Information Institute’. **According to the ‘American Pet Association’.
Please Note: Assumptions based upon only one product (out of four).
$ 6,000,000
