Page 4 - Dead Good Content Brochure

Why content marketing?
Each year, £5bn is spent in the UK on content marketing. It has become a highly successful and cost-effective way to attract and retain customers, whatever your sector.
Small-business owners are busy people and reaching them can seem impossible. But content marketing allows you to give them information that solves a problem for them, takes away their pain or enables them to succeed. As a result, they get to know, like and trust you, making them more likely to buy your services.
Content marketing also enables you to stay in touch regularly, helping you to build strong relationships with your clients, which can ensure that they remain loyal customers.
Content marketing can also mean your business is more likely to be found via Google.And it can give you greater visibility on LinkedIn, Facebook and Twitter, which can also significantly increase your website visitors and ultimately boost your sales.
Did you know?
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More than 90% of B2B marketers use content marketing. It can generate more than three times as many leads as outbound marketing – all for about a third of the cost.
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