Page 3 - SCD - Tractor Creative website doc

WEBSITE BRIEF REQUIREMENTS

In order to build you a website that best reflects your business we would ideally want to work with you to collate the following information to arm us with the right knowledge
to deliver you the right website.
Tracy at Wynbrook Marketing had already given us some of the below, but to recap, Tractor Creative taking the brief would include:
• The project objectives - Will the objectives be measured?
• Understanding the key ‘usp’s of CSD - How are these delivered? What are the benefits to the customer?
• Brand Proposition - FOR COMPANIES... WE OFFER....... WHICH MEANS...
• Target audience/markets - Current customer base, and ideal client.
• Competitors - Both nearest current ones and the ones you’d like to compete with.
• Requirements of new site - Aims. Scope/size of website. Features and functionality. Updating content. Call to action. CRM/ administration.
• Design brief - corporate assets and brand guidelines.
• Online Marketing - SEO. PPC. Social media integration. Email marketing. Content marketing.