Page 9 - GIFTED PLAY™ Brand Guide Draft# 2

PACKAGING:SQUAREBOX
artwork at not to scale
LARGE SQUARE BOX SPECIFICATIONS
1. COLOURS:
BLACK CMYK 0 0 0 100 RGB 35 31 32
WHITE CMYK 0 0 0 0 RGB 255 255 255
RED CMYK 0 100 100 0 RGB 237 28 36
ORANGE CMYK 0 80 95 0 RGB 241 90 41
WHITE CMYK 100 0 100 0 RGB 0 166 81
PMS P PROCESS CYAN C CMYK 100 0 0 0
RGB 0 174 239
ADDITIONAL INFORMATION
1. Low tac barcode sticker is to be positioned over printed barcode.
2. Colour box board will depend on the product and may vary due to product
weight, size etc. ‘E’ or ‘C’ flute recommended.
3. Warning messages must comply with up to date regulations
confirmed with Australia Post. Details will vary from product to product.
4. Always leave minimum 5mm space from edge.
2. Brand Logo Front: Located at top left corner 5mm from edge.
Logo size varies depending on packaging size and available space for each individual product. Actual size will be relative to box size.
3. Product Description: UPPER CASE ARIAL BOLD 30pt
4. Head line: lower case ARIAL REGULAR 16pt
5. Packed for ..address and country of origin : ARIAL REGULAR min 5.5pt
6. Front of box: Base colour BLACK. Inset images with explanation
ARIAL REGULAR 11pt. Brand logo position- top left corner 5mm from edge. Use of symbols to emphasise features. Use rounded edge square with white key line, white text. UPPER CASE ARIAL BOLD size to relate to available space.
7. Top of box: Base colour BLUE. Inset images with explanation
ARIAL REGULAR 11pt. Brand logo position- top left corner 5mm from edge.
7. Side of Box: Base colour BLACK. Inset images with explanation ARIAL REGULAR 11pt. Brand logo position- top left corner 5mm from edge running horizontally. Use of symbols to emphasise features. Use rounded edge square with white key line, white text. UPPER CASE ARIAL BOLD size to relate to available space.
8. Features and Benefits - List minimum 4 selling features on front and or back of box. Use white bullet points to highlight each new point. Bullet point size relative to text size.
9. Product Synopsis Back of Box: List product features and benefits in more detail. List care instructions, colour, size etc and any other relative info.
*All text, colours, sizes and artwork must be verified by Australia Post. Items may not be shown at actual size. Dimensions noted in this document are a representation of average product sizes. Artwork to be adjusted to actual product sizes. Care instructions/warning/ingredients to be adjusted by supplier. Do not match colours to a printed or screen version of this document. Note the Pantone & CMYK values.
08
10/8/18
on-brand & on-message style guide