Page 11 - Aust. Post Nice & Nifty Brand Guide
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Visual Logo components Clear space
The logo should be protected from other elements by clear space. The minimum amount of clear space all around the logo is equal to logo’s x-height.
X-height is a typographic unit measured from the baseline to the mean line.
How to measure x-height
As a general rule - the x-height is the height of a lowercase letter.
Mean line x-height
Base line
Clear space
Minimum amount of clear space = x-height
x-height
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x-height
