Page 16 - Aust. Post Nice & Nifty Brand Guide
P. 16
Visual Typography components Typesetting – Headings
When using the Australia Post Private Label Body typeface it is crucial to make sure that typesetting is executed consistently.
Principles
Only Gothic A1 Regular and Gothic Bold are used.
Wherever possible, limit the number of different type sizes across communications. Refer to pages 46 to 49 for size usage on packs.
Keep leading consistent for each type size implemented.
Usage
Product name / heading: only use Gothic A1 Bold in capitals.
Description text: only use Gothic A1 Regular in sentence case.
Body Copy: only use Gothic A1 Regular in sentence case.
BOLD — 7PT TYPE 9PT LEADING
80 TRACKING
Regular — 7pt type 9pt leading
20 tracking
BOLD — 12PT TYPE 15PT LEADING
80 TRACKING
Regular — 12pt type 15pt leading
20 tracking
BOLD — 24PT TYPE 28PT LEADING
80 TRACKING
Regular — 24pt type 28pt leading
20 tracking
BOLD — 9PT TYPE 12PT LEADING
80 TRACKING
Regular — 9pt type 12pt leading
20 tracking
BOLD — 18PT TYPE 22PT LEADING
80 TRACKING
Regular — 18pt type 22pt leading
20 TRACKING
BOLD — 30PT TYPE 36PT LEADING
80 TRACKING
Regular — 30pt type 36pt leading
20 tracking
The examples shown are representative of best practice type size and considered leading.
©2019 Australia Post Ltd.
16
