Page 8 - GIFTED READ™ Brand Guide Australia Post 1st Draft

PACKAGING:INSERTSHEETCHILDREN’S artwork not to scale PORTRAIT COLOUR BOX SPECIFICATIONS
1. COLOURS:
GIFTED
Graeme Base Book Pack: • Animalia
• Sign of the Seahorse • Eleventh Hour
• Waterhole
Includes
4 books
Graeme Base Book Pack
BLACK CMYK 0 0 0 100 RGB 35 31 32
WHITE CMYK 0 0 0 0 RGB 255 255 255
RED CMYK 0 100 100 0 RGB 237 28 36
ORANGE CMYK 0 80 95 0 RGB 241 90 41
WHITE CMYK 100 0 100 0 RGB 0 166 81
PMS P PROCESS CYAN C CMYK 100 0 0 0
RGB 0 174 239
ADDITIONAL INFORMATION
1. Low tac barcode sticker is to be positioned over printed barcode.
10mm
2. Colour insert sheet gloss 120GSM recommended. 3. Always leave minimum 5mm space from edge.
2. Technical Specifications
The accompanying artwork can be modified as required to fit the dimensions of each Book Pack being generated based on the following guidelines.
3. Design Consideration
– The accompanying artwork files are set up as a four colour (CMYK) job.
– The CMYK value of the ORANGE is C0 / M80 / Y95 / K0.
– The RGB value of the ORANGE is R241 / G90 / B41
– The corner radius on all the turquoise title boxes should be 5mm and 1mm on the Book Packs.
4. Mandatories
– The colour as described above in Section 3. should not be altered. If there are issues with print representation please contact Australia Post.
– The spine of the Book Pack artwork can be extended as required.
– The extent of on the Book Pack artwork should not exceed 5cm height on the front of the Book Pack
– The extent of on the Book Pack artwork should not exceed 7cm height on the back of the Book Pack
– All final artwork for each Book Pack will need to be approved by your Australia Post representative before printing. Pls allow for this in your print timelines.
*All text, colours, sizes and artwork must be verified by Australia Post. Items may not be shown at actual size. Dimensions noted in this document are a representation of average product sizes. Artwork to be adjusted to actual product sizes. Do not match colours to a printed or screen version of this document. Note the Pantone & CMYK values.
GIFTED
GIFTED
07
on-brand & on-message style guide
10/8/18
Graeme Base Book Pack includes:
GIFTED
Packed for Australian Postal Corporation 111 Bourke Street, Melbourne, Vic, 3000 Manufactured in P.R.C
Product code to go here
Product Code: 19503 Place barcode here