Page 11 - FOTOMAX

SWOT
SW
CAMPAIGN
STRENGTH
- “Total Satisfaction Guarantee” service
- Quick and high quality service - Online photo printing service
- Long history and good repu
tation
O OPPORTUNITIES
Fotomax has the potential to develop much more services
WEAKNESSES
- Customers are not totally satisfied with the staff’s attitudes
- Brand image is fixed - professional
SWOT
T THREATS
- Less people print photos nowadays - Replacement emerges, e.g. photo printer
-
- Trends in corporate social responsibility