Page 14 - FOTOMAX
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QUALITY
actual, efficient
CREDIBILITY
Expertise
Fujifilm digital laser printing technology
Trustworthiness
local identity
Likeability
popular in family
CONSIDERATION
Unique need
“Total Satisfaction Guarantee”
SUPERIORITY
Competitors
(1) SKYphoto,
(2) Output Pro Lab
FUN
WARMTH
EXCITEMENT
RESONANCE
JUDGMENTS
PERFORMANCE SALIENCE
RESPONSE
Fotomax can reach this level
FEELINGS
IMAGERY
CBBE MODEL
JUDGMENTS
FEELINGS
