Page 18 - FOTOMAX

CUSTOMER JOURNEY MAP
RESEARCH
Desired outcomes
Increase presence
Awareness
Aware the new service
Research
Valuable to join
Consideration
Actions
Visit the official website and learn more about the service & campaign
Compare Fotomax with other similar shops
Feelings
↑curious ↓unsure
↑interest ↓doubtful
↑understanding ↓confused
Maximize effectiveness
Pain Points
Brand confused/ expensive
Many products/ Informative
Analyzing competitors
Touchpoints
Brochure, Outdoor posters, Social media, Search
Activities by Department
SALES
promote service
MARKETING
initiated campaigns
SALES
makes contact
MARKETING
start activities and application