Page 2 - FOTOMAX
P. 2
Content
01
02
03
04
Introduction
Background 01 Project aim 03
Brand research
Brand pro le 05 SWOT 06
Market Position 07 Vision and Mission 10
Goal & Objective 15 Target Audience 16 Brand Personality 18
New Service
Introduction 22
Advertising
campaign strategy
New campaign 32 Actions plans 35
