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IDEA GENERATION
WHAT WOULD WE LIKE THE AUDIENCE TO LINK UP THE BRAND WITH ?
Warmness, pleasure, blissfulness, sharing, love ...
WHAT SHOULD WE DO TO MAKE THEM FEEL THAT WAY?
Enable them to create something on their own or encourage sharing (provide imaging services at the meantime)
WHAT KIND OF CUSTOMER EXPERIENCE WILL MAKE THEM MEMORIZE SO EASILY?
Workshop (developmentofcreativesolutions,problem-solvingandlearning)
HOW TO INCREASE THE MOTIVATION OF THE AUDIENCE TO CREATE SOMETHING FOR THEIR BELOVED ONES THEMSELVES ?
Discounts,clearguidance,attractivegiftdesign ...