Page 7 - FOTOMAX
P. 7
PROJECT AIM
PROJECT AIM
Attract the audience to purchase products and services at Fotomax with recycled paper.
PROBLEM DEFINED
In the past, Fotomax mainly provide informative products like redeeming gift, which do not stir up customers’ enough feelings of a sense of belonging
to the brand.The current environmental problem is serious, people often throw single-sided paper away.
BIG IDEA
Establish a campaign to allow people to show their love through D.I.Y workshop with recycled paper
