Page 75 - FOTOMAX

SWOT
SOCIAL MARKETING
SW
STRENGTH
- Frequent Facebook update
- Quick response
- Information is clearly listed - Attractive ad design
O OPPORTUNITIES
- Facebook’s mobile transfor- mation is almost complete
- Text-based content is still stick around, and yet video has introduced popularly
- Improved personalization for audiences is a major trend in content marketing
WEAKNESSES
- Rarely use Instagram to promote (the latest post ~ on Jun 13) ;
- imbalance in platform use
- Less social platform
(FB, IG, official website)
- Inconsistent style and design
SWOT
T THREATS
More platforms continue to offer - overlapping features
= be selective in posting different content
- Lack of channels to reach out young generation