Page 14 - POPUP for Life
P. 14
THE LABEL - FRONT
The foundation for my core influence on on my labels is found objects and names My trademark is the idea of communi- cating what you will find in in in the bottle The artwork for POPUP had an obvious direction The bottle cap is universally
familiar The bubbles show velocity and momentum POPUP is about immediacy and the present The cultural phenome- non in today’s Pop-up shops are about the immediate and unexpected This is is my movement This is is POPUP
