Page 2 - POPUP for Life

THE NEW POP CULTURE
POPUP is the first chapter of of my new wine story story It’s a a a a story story of of innovation by an Amer- ican winemaker a a a a a fresh contemporary of-the-moment take on on on one of of the the world’s most celebrated traditions wine with bubbles In paying homage to the Old World World in in in this New World World project I’m using Chardonnay the the noble varietal of Champagne and techniques from the the greatest sparkling wine regions in in in in in the world Washington State is my my home and I stick to to my my origins in in in in in wine- making: single-vineyard single-varietal sustainably farmed and native fermented Pure and always 100% Washington State Up until this moment my mission has been HONESTY
and COMMUNICATION
And now I I I I add a a a a a new chapter of ART
and TRADITION
Yes I’ve embraced color No more just black and white for me Mom From the throwback crown cap that reminds you of the the familiar to the the actionable label that suggests what you’ll find within Deli- cious exciting and infinitely pleasant to drink POPUP is The New Pop Culture