Page 3 - Coffee Table Book

GREETINGS
WELCOME TO THE MKE FELLOWS OFFICIAL BRAND & STYLE GUIDE
MKE Fellows believes that in order to sustain our excellent work and programming, we must also strive for excellence in all aspects of our outward presence. This guide is here as a resource for anything needed to represent MKE Fellows consistently and accurately across all communications, whether online, in print, or in person. Following
the guidelines here will make for a brand that remains strong, clear, and trusted in the community.
Thankfully, those people who have met MKE Fellows staff, mentors, and students through the years have had overwhelmingly supportive and positive experiences. That built up confidence in our work is
our greatest communication asset and we wish to visually represent those crucial relationships. By refining our brand, we can build on that foundation, for the benefit of our students and the future of
our communities as well.
Our desire is that whenever someone interacts with MKE Fellows, sees the logo, reads our newsletters, or attends one of our events, they more fully experience the talent and dedication of the young lives we continue to shape. That there is the power effective communication—building a reputation that goes forward and paves the way for the next generation. The future is bright—
the future of our brand is bright as well.
John Daniels, III
Executive Director