Page 63 - Region 5 NAR Update
P. 63
Member Data
March 2020
• NARismovingforwardononeofthelargestundertakingsin NAR’s history – to modernize the 20-year-old member database – NRDS [“NERDS”] – and ecommerce system.
• NAR’sgoalistofocusonunderstandingmembersona deeper level to deliver relevant content and services based on their individual needs.
• ThistiestooneofPresidentVinceMalta’sstrategic priorities: Enhancing the value of membership.
• Thegoalofthemultiyearprojectistocleanupthemember
data to deliver a system to members and associations:
o That’s accurate and easy to access;
o Allows data sharing and integration across various
systems, while remaining secure; and o Improves analytics
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