Page 24 - MENU Magazine - Sept/Oct 2017

It’s9easy to get sidetracked trying to save money across the board. But if your customers feel they receive value for their coin, they’ll be back.
MAKE A PLACE YOUR REGULARS WANT
TO COME BACK TO
Valiant recommends you focus on providing value for your customers. “It’s easy to get sidetracked trying to save money across the board. But if your customers feel they receive value for their coin, they’ll be back.”
Peters says her secret to encouraging repeat visitors is to create an overall ambience and experience for the guest. “From the moment they step through the door, they can see the entire sta busy working together: processing the garden harvest, blending wild foraged teas, or jarring house-made soap,” she says.
“By the time the food arrives, guests are already having a full experience, taking in the small details like the beeswax candles and vintage glassware.”
BONUS TIP:
NEW CUSTOMERS
9
The best way to attract new customers? Peters says Instagram, Twitter and Facebook can be great free tools to get your restaurant’s name out. But she adds that The Hollows mostly relies on their reputation and word of mouth. “There
10 FILLING SEATS
The Canteen has an experienced general manager who is a wizard
when it comes to lling seats. “Preventing tables from sitting idle very long can mean a 10-15 per cent boost to revenues,” Townsend says. In addition, most of
their tables are the same size, so there are endless combinations of rearranging tables (combining and taking apart to suit party size) to ensure no seats are left empty.
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is no real secret, except putting forth a great product with great service.” m
Preventing tables from sitting idle very long can mean a 10-15% boost in revenues.
COUPONS AND DISCOUNTED MEALS
ARE INCREASINGLY LIKELY TO DRIVE TRAFFIC
57% of consumers say that the use of sustainable foods creates good value
at restaurants
48% of consumers ages 18-34 say they are seeking out higher-quality menu
items than they were two years ago
31% of consumers say they use deal apps and websites—among these con-
sumers, 43% do so on a weekly basis
(Source: Technomic)