Page 19 - Laconia Rally News 2018

TWISTED TEA SHOWS NO SIGNS OF SLOWING DOWN!
Twisted Tea values their drinkers more than T
anything and continues to expand and build on its com-
for the brand. “Twisted Tea is all about fun in the sun, being outdoors with friends grilling and engaging in activity. Our Tailgate experience has all of that as well as some unique “giant’ lawn games. We’ve got giant cornhole, giant jenga and a giant beer pong game!”
mitment to bringing fun and excitement to the masses.
2017 was yet another banner year for the brand and 2018
is slated to be even bigger! You can count on Laconia ®
Motorcycle Week being party of the party during its 95th year celebration. The mission at Twisted Tea has been to introduce new drinkers to the brand as well as provide quality new styles of Tea to their loyal fan base. The latest elixir from the brewers at Twisted Tea is called Blackberry Tea and it has been a hit wherever its been available.
Since tailgating goes hand in hand with big concerts they’ve also got a sponsorship with Dierks Bentley. “Dierks has been great to work with as his values of fun, friends and creating memories together fit hand in glove with what Twisted Tea’s values are” added Rachel Heiss
Each year we launch a
new style of Tea to keep
the brand fresh and excit-
ing because our drinkers
are adventurous and love
to try new things as
Gabe DiSaverio, Region
Manager for New
England points out. Gabe
also told us that while the Twisted Tea drinkers love to expand their horizons with each new offering they remain loyal to Twisted Tea Original which is the number one selling style for the company. “It’s a very interesting dynamic to see how loyal our drinkers are to Original. There are so many choices for drinkers today and count- less flavor profiles in craft beer, cider, and flavored malt beverage. Twisted Tea separates itself from the crowded beer cooler because it is truly one of a kind; there is noth- ing in the beer cooler that tastes like Twisted Tea!”
the associate brand director. This is the second summer of working with Dierks Bentley and they anticipate another fun and exciting year at country music events and concerts...Giddy Up!!
Creating innovative Tea flavor pairings isn’t the only thing they’ve been up to since the last edition of the Laconia Rally News. The partnership with NASCAR con- tinues with the 2018 Spring Cup Series being the inaugur- al year with Richard Childress Racing. The #13 car driven by Ty Dillon is the one to watch as Twisted Tea will be the primary sponsor of 4 NASCAR races this season; more than they’ve ever had before. As this article is being penned Ty Dillon’s older brother Austin, also of RCR is celebrating his big win of the 2018 Daytona 500!
enter to win it as well as many other cool and exciting things!
In keeping with their mantra of bring- ing the fun and excitement, they’ll be bringing the “Twisted tea Tailgating Experience” to events and festivals throughout the country. The experi- ence arrives in the form of a complete- ly tricked out (“twisted”) full sized RV complete with its own bar, relaxation station and party deck for drinkers to get a bird’s eye view of the tailgate party in action. This giant party on wheels is going to be a game changer
Twisted Tea is one of our favorite rally sponsors as they’ve been great to work with through the years. They really go the distance to have excit- ing things happening to engage drinkers. So next time you’re at your favorite bar or buying beer enjoy a Twisted Tea and visit twistedtea.com. #
program we as motorcycle riders all know and love, the 2018 Twisted Tea Bike
This year’s sweepstakes bike will be a flat tracker racer inspired by the classic flat trackers that have seen quite a resurgence in recent years. “Partnering with Cycle Source and several of the nation’s top builders again was a no brainer” said Grotto. Much of the build will take place live on social media to demonstrate all that goes in to making one of these fine racing machines. Once complet- ed it will make the rounds at the biggest motorcycle ral- lies in the country. In the event you can’t get out to a rally to see this beauty up close please visit twistedtea.com to
Billy, Tank and the Twisted Tea Girls.
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And finally, the Twisted Tea
Giveaway Sweepstakes! “The bike giveaway has been one of the most successful sweepstakes we’ve done which has created much excitement among our loyal drinkers; it’s our way of saying thanks” said Bill Grotto Special Events Manager. The past 3 years they’ve given away a ’72 Shovel Head and a ’05 Ultra Classic and a hand built custom chopper from Cycle Source magazine that you would have to see to believe; truly a one of a kind.
Photo Courtesy: Twisted Tes
Photo Courtesy: Twisted Tea