Page 30 - Internet Marketing Secrets by Dr Godwin Onye

Now, if you keep the maximum bid relatively low, then you can know that you’re not paying more than 50 cents per visit for people landing on your page – and that all those visits will be from engaged women.
If you sell an affiliate ebook for $100 and keep $75 of that, then you can afford to pay for 150 visitors and only make one sale.
If your sales script is good (which you might not have written) and the product is enticing and correctly priced, then you can very realistically expect to get a conversion rate of anywhere between 1-5%. This means that you should make all the money you spend on marketing back and then some.
And in theory, this means that you can keep investing more and more money into more and more ads and thereby keep increasing your revenue. Or alternatively, you could invest in ads for more eBooks and that way scale your business.
The best thing about engaged women as a target demographic, is that the market never runs out. New women are getting engaged all the time, so you’ll never reach the point where every potential buyer has seen your advert.
Facebook Ads are also great because they provide a large amount of data to help you tweak and refine your adverts to the point where you’re getting higher profits and better conversions!
An Introduction to Google AdWords
Google AdWords is essentially the same thing, except for Google. The difference is that this time, you are now paying for ads to appear at the top of certain search results under the heading ‘sponsored results’.
Otherwise, the system works on a similar PPC basis. This has pros and
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