Page 38 - Internet Marketing Secrets by Dr Godwin Onye

Essentially, Google works by looking for content that matches the search terms that people are looking for. When someone searches for a specific phrase, Google looks for the content in its index and then shows them the sites with the most relevant content.
In order to add new sites to that index, Google uses ‘spiders’ – programs that trawl the web by following links. Google also looks at each link as a testimonial – and the better the site that links to you, the more weight that testimony has.
Your aim then, is to fill your site with high quality content that Google will see as being relevant and it is to get the most important and biggest sites to link to you. Once again, this often means working with influencers.
Don’t try to trick Google. Don’t try to spam Google. Don’t try to ‘keyword stuff’ (repeating the search phrase in your content over and over again) and don’t pay people to share your links. Google is smart enough to catch you out and you will be penalized.
Instead, focus on making your site into the kind of high quality site that the key influencers will be happy to associate with. Does your brand look as good as the top competition on the web? If not, then you need to work on that!
But what you do need to understand is that from Google’s perspective, getting one of the ‘right links’ can completely change the game and is worth countless ‘low quality’ links. To get those right links, you need to understand who it is that Google trusts.
The answer? Google trusts sites that are authorities. That means .gov domains and
.edu. It means older sites that have been around for a long time and sites with recognized brands.
If your site gets a link from a site like that, then you will get a MUCH bigger boost in much less time. But what’s more, is that if you get a link from a site that has a link like that, then you’ll still get a very big boost. Consider this a little like ‘degrees of separation’.
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