Page 86 - Coolkidz Catalogue 2020
P. 86
What do we
do?
The story starts back in 2007, in a small family basement buzzing with activity. The household was busy looking at sketches, reviewing swatches, while scraps of material were flying everywhere.
In the early days, the basement of this suburban home was an epicenter of creativity and inspiration. David Cirjak, founder of The Shrunks, his wife and three children, drew inspiration from night rituals, monsters in the closet and noises in the night. A collection of vintage designs were born, that aspired to ward off things that go bump in the night. We all know that kids have vivid imaginations, especially when it comes to bedtime! What are they afraid of? From a simple question, an idea started to form, born out of the need to eliminate the fear of the dark and to make bedtime fun and safe for kids, wherever they are.
