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US-VIETNAM BUSINESS AND REAL ESTATE CONFERENCE EXPO
SOUTHERN CALIFORNIA
Major cultural hub with diverse businesses and steady consumer demand.
REAL ESTATE
STATISTICS
Median home price
$860K, up 6.2%
from last year
Sales Volume
Sales down
by 1.5% (Q2 2024).
Inventory
More homes available, high
demand
Days on Market
30 days on market
DEMOGRAPHICS
Population
24 million in the Southern California region.
Vietnamese Community
The largest concentration of
Vietnamese-Americans in the U.S. resides
in Orange County (Little Saigon), with over
300,000 Vietnamese residents. The
community is very active in real estate,
small business, and local politics.
Ethnic Diversity
Southern California is highly diverse, with
large Hispanic, Asian, and African
American populations. Vietnamese
Americans form a key part of the region's
cultural fabric.
COMMERCIAL CENTER
Asian Garden Mall (Thương Xá Phước Lộc
Thọ) (Westminster, CA), iconic Vietnamese
shopping destination in Little Saigon, rich in
culture and commerce.
TOP UNIVERSITIES
California Institute of Technology
(Caltech)
Physics, Engineering, Computer Science
University of Southern California (USC)
Film, Business, Engineering
Los Angeles (UCLA)
Psychology, Biology, Political Science
San Diego (UCSD)
Engineering, Biology, Economics
Source: NAR
Source: NAR
Claremont McKenna College
Economics, Political Science, International
Relations
Pomona College
Environmental Science, Economics,
Neuroscience
Pepperdine University
Business, Psychology, Law
Occidental College
Political Science, Economics, Biology