Page 17 - Club Braman Magazine Spring/Summer Edition

riding in the back, says Katherine. “I also like all kinds of outdoor sports and there’s plenty of room for my gear. This is actual- ly my third MINI and I bought all of them from Braman MINI because they do such a great job of taking care of both my car and me when I bring it in for service.”
DEVA
KATHERINE
Rounding out the trio is Olivia (and friends), another multiple MINI owner
– this is her second, both from Braman MINI. Liv is a model, tness trainer and blogger with her own business, LivFit- ness (www.liv tnesstraining.com). Like every Floridian, she enjoys workouts, time with family, cooking, spending time at
the beach, boating, yoga, dancing and cruising around town with the sound system in her MINI Cooper S cranked ALL THE WAY UP! “I love the car’s performance and the way it zips around town,” she says. “Plus, I carry around lots of workout gear and lots of friends, so I really like how the car is bigger on the inside than it is on the outside.”
With an eclectic, interesting group like this, it’s no wonder that the MINI-Cademy Awards party held April 6th at the Club Braman Performance Theater Powered by iHeart Radio was a high-energy bash with hundreds of people dancing the night away at the after-party with music curated by DJ Obscene.
Presenting ‘Best of ’ awards to the stars of the commercials and fabulous prizes to winners in the on-line voting contest for “Best Braman MINI Commercial” were top iHeart radio personalities, including af- ternoon drive host Maverick and evening host Carmine from WILD 95.5, as well as the husband/wife morning team of Mo and Sally from KOOL 105.5. Top prizes included trips to an iHeart Radio event
at the Country Music Awards in Nashville
LIV
and the Wango Tango Music Festival in Los Angeles.
“We’ve partnered extensively with Braman Motorcars over the past several years and this multi-platform campaign took that relationship to the next level,” says Larry Podwill, senior sales executive at iHeart Media (www.iheartmedia.com). “Both companies brought a lot of assets to the table during the two months of the campaign and not only was it a success
at getting people interested in buying
a MINI, but the program itself got sub- stantial TV news coverage, which is both unusual and a testimonial to the creativity Continued on page 54.
LARRY DOYLE
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