Page 9 - Club Braman Magazine Spring/Summer Edition

ENVIRONMENTAL COMPANY CHOOSES THE BMW i3 ELECTRIC FOR ITS FLEET
From Range to Reliability – It Is The Superior Electric Automotive Solution
By Peter Frey -The Test Drive Guy
Executive, enthusiast, environmentalist
– Cross Atlantic Solar Managing Director Mark Langley chooses BMWs for both personal and business transportation. It says something when the guy in charge chooses to buy cars for both personal and business use from the same dealership.
In this case, that guy is Mark Langley, Managing Director of Cross Atlantic Solar, the cars are BMWs and the dealership is Braman BMW West Palm Beach. His ga- rage at home houses a Carbon Black 750 Li and an X5 SUV, and the company has just taken delivery of the rst of several all-electric i3s.
“We’re an environmentally-oriented busi- ness and I want my sales sta to represent that to our customers,” says Langley. “We looked at a number of electric cars on the market, but everything about the i3 was superior, from the range to the reliability. And, frankly, performance was a factor. I’m a car guy and I love the way BMWs drive. I’ve bought four of them from Braman over the past ve years, and I’d say that fteen of my friends and business associates have done business with Bra- man on my recommendation. Needless
to say I’m delighted with the treatment I get there.”
Not surprisingly, Braman BMW in West Palm Beach and Jupiter were recently announced are the only BMW dealerships in South Florida to have been awarded BMW's 'Center of Excellence' award, re ecting a service-focused approach that customers appreciate.
"We looked at a number of electric cars on the market, but everything about the i3 was superior, from the range to the reliability. And frankly, performance was a factor."
“Our motto here at Cross Atlantic Solar is ‘Solar Done Right,’ and I base my business on customer service, so I really appreciate how good a team they have at Braman,” says Langley. “But I particularly want
to mention my team at Braman – Kerry Crowder, my Service Adviser; Osiris Cede- no, the guy who sells me all my cars and Henry Green, the Service Greeter who re- members everyone’s name and is so good at his job that he was Braman’s ‘Employee of the Year. Great job, guys!”
Cross Atlantic Solar (www.crossatlanticso- lar.com) is a fast-growing, state-licensed general/solar/electric contractor serving Florida’s east coast from Key West to Jack- sonville. The company has thirty employ- ees and a 10,000 sq. ft. warehouse/o ce with a Design Center where customers work with experts to create the perfect system for their needs.
“I started out in the solar business with pool heating in 1989 and it’s now evolved to include solar hot water and solar electricity for both homes and business- es,” says Langley. “And we don’t use any sub-contractors; everyone doing work for us is an employee, which demands an ex- ceptional level of customer service. If one of my customers has a problem, I’m per- sonally out there that same day getting
it xed. And that makes me appreciate Braman all the more; when one of my cars needs service, I drop it o , pick up a BMW loaner and I’m back on the road taking care of business.”
To explore the full range of BMW electric cars, hybrids and fuel-e cient, high-per- formance luxury cars – and the extraor- dinary level of service that comes with them. 9