Page 104 - Decadence

Dedicated displays explore the design development, engineering and manufacturing of Ferrari together with the company’s phenomenal attention to detail in every element of the cars’ design. The exhibition also presents Ferrari’s racing heritage, the ongoing quest for innovation as well as the glamour of their well-known clientele.
The exhibition pays tribute to Enzo Ferrari and his passion for racing which ultimately gave rise to the brand. The son of a manufacturer in Modena, he became a racing driver in 1919 and competed for Alfa Romeo. In 1947, Enzo Ferrari launched his own car – a new, complex 12-cylinder engine designed entirely with performance in mind – a bold move in post-war Italy.
His cars soon started to win races and attracted a clientele of wealthy and famous patrons, which in turn built the reputation for the brand.
Andrew Nahum, curator of Ferrari: Under the Skin commented: ‘Ferrari’s story has been one of the great adventures of the industrial age. It also represents an absorbing case study in design and development. Ferrari uses the subtle and often unseen techniques of automobile design but with the utmost care and precision and the exhibition provides an insight into the history and practice of the whole private world of automotive design.’
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