Page 172 - Bespoke Issue

OH
DRAGON ALLIANCE
YOU PRETTY THINGS.
see more, react faster, and perform better
In 1993, in a garage in Capo Beach, CA, founder Will Howard aimed to build a company that encompassed his passions for sur ng,
snowboarding, and riding dirt bikes. Enthusiasm and knowledge of the market bore Dragon’s rst and still primary product, sunglasses. The company began distributing to local surf shops before expanding to Hawaii and Florida, and later Australia and other international markets.
Dragon gradually extended its reach as well, developing innovative, diversi ed products in all eyewear categories. With an emphasis on creating functional, high-quality merchandise.
More recently, Dragon’s innovative approach has lead to further market-leading developments, including the rst-ever frameless snow goggle which launched in the winter of 2011. This goggle has revolutionized the snow market and is one of the most sought after styles at retail.
Dragon’s exclusive Lumalens Technology delivers enhanced colour vividness, increased contrast and precise depth perception. By ltering out light attributed to haze and glare while letting in light that intensi es clarity and contrast, Lumalens achieves a new standard in lens performance.
Transitions® lenses automatically change tint in response to changing sunlight and weather conditions. By adapting instantly to the ever- changing demands of the alpine environment.
Dragon Alliance’s state-of-the-art technology provides all-day comfort for your eyes and consistently crisp, clear optics enabling users to see more, react faster, and perform better.
Price Dragon Alliance X2s £185 www.dragonalliance.com
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