Page 68 - Classics Issue

V8Rally is the frst initiative to be delivered from this new enterprise and whilst the main theme with this event is linked to cars, the second initiative turns a totally different corner with another platform focused just on Art.Already a renowned classic car collector and avid motorsport lover, Marchella has a long-standing authentic love for classic and sports cars. Over a period of time, she has amassed a varied collection of cars including a 246 Dino GTS from the late Victor Gauntlett’s collection, Darren Clarke’s all black 550 Barchetta and an early 1968 911 SWB she calls Misty, which was frst owned by Edwin Redwood – a motoring personality in the1950’s and close friend of Aldington Frazer Nash who actually delivered the car.More recently she also competed and won at Salon Privé’s International Concours de Elegance 2016 with her 1971 Daytona Plexiglass.Asked how she felt about winning and she replied – ‘ Great ! but it was all rather lonely seeing I was the only female in the competition. It wasn’t easy trying to be one of the boys ... ‘The event is being hosted by Victory8Events and is sponsored by blue chip companies Chubb, Lockton, Quintessence Yachts and Pirelli, whom ironically are all headed by women apart from Pirelli who are dead keen to make sure they at least know what women want.The brainchild behind all this is Marchella De Angelis – creative entrepreneur, devotee of intelligent life and ‘lover of all things cars ’She explains that Victory8 is a content and events platforms dedicated to highlighting the achievements and successes of women in the 21st century by virtue of developing interesting and fresh ideas for businesses, interested in developing their communications strategy with an ever-growing audience of female consumers.With the current trend of global consumerism already driven by women and the fact that by the year 2018, the added global incomes of women are predicted to reach a staggering $18 trillion – she believes much more can be done to address the ways in which brands project their values and communicate their merits to female consumers.