Page 34 - Print
P. 34
MARKET SIZE/ OPPORTUNITY IS CRUCIAL FOR INVESTORS
Reality Cheque
Determining the market size is critical. It tells you and your partners, team and investors how much potential business is really out there. It helps calculate how much value there really is for your individual venture. This is critical to know, even if you never plan to raise a dime in outside capital. Use 2019 Kenya Population and Housing Census
