Page 32 - Startup Playbook
P. 32
A BRAND IS A PROMISE MADE AND PROMISE KEPT. KEEPING IT IS HARDWORK
Interbrand
A brand is not a logo on a t-shirt or a very strong tagline “simply the best” these are just promises being made. The hard part is keeping the promise. In Kenya we have a tendancy of overpromising / overmarketing but we most of the time break the promise. If you want to have a ‘Build to Last’ startup be careful to make promises you can keep
