Page 41 - GBC winter 2016 Eng

One of my favourite stories that exemplifies an opportunity to be that flexible salesperson, occurred at Angus Glen Golf Club when one of our wonderful tournament organizers asked if we sold big screen TVs. We replied, “of course we do, we’re a pro shop and we definitely sell TVs.” After receivingtheorderwehadtofigure out how we could provide the product at a very competitive price. We, of course, supplied the TVs and next year’s question was do we sell DVD players and you know what the response was!
Angus Glen is known for thinking outside the box. We would host rock concerts (Blue Rodeo, Alan Frew etc.), Maxim/Coors Light events that would feature Canadian Jet Ski Champions in the ponds and motorcycle jumping in the tournament staging areas, 9 and Dines with attendance of upward of 200 people and the famous year end Shootout events. Then there was, of course, Marcel and his Zoo including Lions at The Toronto Hunt but that is a story for another day. It not only takes out of the box thinking but out of the box energy to pull off these events.
COMPENSATION STRUCTURE
When I started in the golf business, probably around the time of the gutta percha ball, there really wasn’t that much competition. The role of the general manager, golf professional, food and beverage manager and the superintendent has drastically changed in the past few years with technology, changing family values and the aforementioned competition for the entertainment dollar within and outside of the golf business.
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