Page 44 - GBC English Fall 2020

Conquer 2020 with the best money-making ideas in the industry! Golf course owners and operators presented their proven money-savings and revenue- generating ideas at The Great Canadian Idea Share, which is one of the most highly regarded and beneficial components of the annual Golf Business Canada Conference & Trade Show.
Delegates voted for their favourite revenue boosting or expense management idea and it is our pleasure to present the four winning ideas in Golf Business Canada magazine over the next year.
Our 1st Place Winner, Brian Schaal, Copper Point Golf Club, was given an opportunity to choose the Kubota tractor, mower, or utility vehicle of his choice, which will be theirs for one full season. Tee-On provided the top four winners with a generous $500 cash prize!
Player of the Day
SPONSORED BY
FINALIST Idea
Chris McNicol, Woodside Golf Course, AB chris@woodsidegc.com
We developed Player of the Day to drive additional rounds, increase food & beverage spend and pro- mote golf shop retail sales. We also wanted to target new golfers and convert them to repeat customers. The best part about the program is that you can select the Player of the Day based on your objective.
For example, some days we would choose new players, other days we would select players we wanted to introduce to our food & beverage options or players that we wanted to reward for their con- tinued support.
We notify the Player of the Day by email, two or three days in advance of their booking outlining what their package includes. Below is what we included in the package, but you can customize it to make it successful at your facility:
The Player of the Day booked a third round in 57% of cases – remem- ber these were players who were tar- geted because they had never played our course. 84% of those selected returned to use their complimentary green fee pass within the 90-day window, bringing back their group of 3 paying players.
The total wholesale cost of the package without the complimentary green fee was less than $10. The average beverage spend was $6.22 per player and the average food spend increased to $8.94 per player after the food discount was applied.
We significantly lowered our customer acquisition costs and in- creased our $ per golfer metrics in a number of areas. This program was a success and we look forward to using it next season to further increase our ROI.
Winner: “The Friday Night Patio Pitch Off”: Brian Schaal, Copper Point Golf Club, BC
Finalist: “Women’s Golf Expo”: Slade King, Play Golf Calgary, AB
Finalist: “Player of the Day”: Chris McNicol, Woodside Golf Course, AB
Finalist: “Clic Gear 3.5+ walking-made- easy program”: Lee Tamburano, Canadian G&CC, ON
PRIZE SPONSOR
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PLAYER OF THE DAY PACKAGE
Complimentary 18 Hole Green Fee (Valid for their next visit – 90 day expiry) Complimentary Non-Alcoholic Beverage*
Complimentary Appetizer*
25% OFF Food for up to 4 People*
15% OFF Apparel in the Golf Shop*
Woodside Logo Golf Ball
Woodside Players Towel
Golf Business Canada
(*Valid day of booking only)