Page 11 - GBC winter 2015

Say this about Reed Markham. Beyond his many accomplishments the Brigham Young University graduate is a visionary. He sees the world in the kind of chronological order that emphasises today being the gateway for tomorrow. Don’t know the name? Perhaps you’re more familiar with the American educator’s famous quote:
“If you’re standing still, you are also going backwards.
It takes great effort to maintain forward movement.”
Markham’s wisdom has application to most any walk of life or society. Broad is its context. Consider, for example, his words purely from the perspective of commerce. What you have is a bedrock principle among the world’s best Fortune 500 companies, one that trickles down to small busi- ness owners and entrepreneurs coast-to-coast.
Narrow that context further. Connect it to an environment where commerce and time honoured traditions must co-exist with the evolutionary process.
“...show a 35 year old non-golfer they can now surf, skateboard or bike around a golf course wearing street- style footwear with their shirt un-tucked and their cell phone dialled into friends on Facebook...”
Connect it to golf. As a delicate act of balance between past, present and future surely it is a chrono- logical prototype. David Fay, the former executive director of the United States Golf Association once said in an interview that the governing body’s eyes must always be carefully positioned on the game’s traditions, its history and the spirit with which the sport has been played since its humble beginnings.
What’s Next?
Golf trends today • Impact tomorrow
Golf Business Canada 11