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real-time e-push specials out to the golfers. This is in partnership with Group Golf and was developed by a golf course owner who understands the current marketplace and needs of fellow owner/operators. The member benefits include a rebate back to the NGCOA Canada members based on coupon redemption from an email list of all golfers who downloaded coupons from their course.
Dealing with Mother Nature
In an attempt to correct and minimize the effect of inaccurate or negatively positioned weather forecasts on the golf industry, the NGCOA Canada Board of Directors has established a position statement on Effective Golf Weather Forecasting. The Position Statement contains recommendations designed to help golf courses when dealing with the media and golfers.
The NGCOA Canada will be creating a Weather Impact Report to complement the Rounds Played Report that will help to validate when weather impacts the percentage change in rounds played. There will be a weather score based on defined values on a scale of 1 to 10 for weekday and weekends.
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