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Customer Experience
delivered. The customer experience is the totality of every moment of contact and every interaction your customer has with your course.
If you want to sustain and build on your newly found customer base and profit from it, you will need to focus more on how you want your golfers to feel. With a few small changes in language and behaviour, you can make the customer experience a hallmark of your golf course. Here are three influencers to help humanize your customer experience:
INFLUENCER #1: Shift to a Customer-Centric Mindset
The first influencer is to become customer obsessed and make a counterintuitive shift from a task focus to a more customer-centric focus. Consider your customers emotions and realize that 50% of their overall experience is based on
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