Page 7 - GBC Spring 2021 English
P. 7

Spring 2021 • Vol. 25 • Issue One
NGCOA Canada Pivots and Plugs In
Virtual Golf Business Canada Conference & Trade Show is a resounding success
Check out the feature article for conference highlights, including the state of the industry town hall panel discussion, best practices from 2020, and how to capitalize on golf’s resurgence for the 2021 golf season.
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 Golf Business Canada Online
NGCOA Canada members can log on and access current and all past issues and resource materials at www.ngcoa.ca.
8 THE FIRST TEE
Boldly Going Where No Conference Has Gone Before Jeff Calderwood
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Switching from Customer Service to Customer Experience
Theresa Syer
Employment Law
Hiring and Employment Contracts
Anthony Panacci, J.D.
RESEARCH REPORT
GBC Magazine
Keep Them Coming Back
Using customer experience data to retain new members and guests in 2021
Peter Smith
CANADIAN IDEA
Co-Winning Idea: Green Fee Pre-Payment/ Foursome Required
Slade King, Play Golf Calgary, AB
Jenna White, Redwoods Golf Course, BC
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United We Stand
PARTING SHOT
A Fond Farewell
Message From NGCOA Canada Past President, Lesley McMahon Message From NGCOA Canada President, Harry Brotchie
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