Page 23 - GBC spring 2016

Pro shop at the University Golf Club in Vancouver, BC.
In Your pro shop!
Want to increase the “shop” in your pro shop? Now is the time of the year to build your plans to effectively connect with your customers, design your shop layout to maximize sales, and set your in-season programs to drive sell through.
Four Focus areas
In order to better compete in the ever changing retail landscape, golf pro shops should focus on four areas to drive sales:
1. Personalize the shopping experience
2. Specialize the product assortment
3. Merchandise, merchandise, merchandise 4. Embrace social media
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