Page 5 - GBC spring 2016
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On the Cover: Ron Tite was the opening keynote speaker at the 2015 Golf Business Canada Conference & Trade Show. The feature article is a recap of his presentation and focuses on how you can build your brand in the expression economy. Cover Design: Stacey Tayler
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Spring 2016 • Vol. 20 • Issue One
Expression Economy • Ron Tite
6 THE FIRST TEE
The True Meaning Of Your Brand
Jeff Calderwood
8 IN THE FAIRWAY
It Takes A Village
Gilles Debut
18
28
48
50
53
66
GOLF BUSINESS CANADA CONFERENCE & TRADE SHOW Wrap up
GBC Magazine
RESEARCH REPORT GBC Magazine
MARKET PLACE
For Sale: Golf Course Real Estate Listings
CANADIAN IDEA
Brian Schaal
Copper Point Golf Club
NGCOA MEMBERS’ CLUBHOUSE
Spring Into 2016 With 3 New Programs
NGCOA Canada News
PARTING SHOT
Best. Conference. Ever.
Bob Kilgour
22
Increasing Your Pro Shop Sales • Lesley Hawkins
30
2016 Bring It On! • Stephen Johnston
36
Boost Your On-Course Revenue • Jon Sido
42
What’s Your Exit Strategy? • Donald Cooper, MBA, CSP, HoF
