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Many of you are familiar with the benefits of dynamic pricing, and how important it is to implement at your facility. This has become the new standard of online pricing in the golf course industry. What you may not be as familiar with is revenue management, the next signi - ficant step in the evolution of online pricing.
WHAT IS REVENUE MANAGEMENT?
The concept was primarily created to take online pricing to the next level by generating additional top line revenue that dynamic pricing leaves behind. This is accomplished by using live, consistent, statistical analysis to determine every rate adjustment.
However, the implementation of this process can seem overwhelming, and is why this new strategy has not been fully adopted by the golf industry. The following is an advanced step-by-step approach to help you execute next level revenue management at your facility.
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