Page 64 - GBC Spring 2017 eng

NGCOA Canada Membership Benefits
Advocacy
Marketing
Golfmax
• Successful with BC government allowing liquor sold on premise to be carried by the customer between licensed areas on the property
• Eliminating cart and equipment licensing in BC saved courses up to $20K in yearly licensing fees
• Successful in getting Ontario to redefine the valuation methodology for property tax assessments – payments to courses were retroactive 10 years
Currently Working Towards
• Allowable tax deductions as a business expense on green fees
• Functional pesticide legislation
• Water and conservation permits
• Fair fuel taxes
• Proper weather forecasting
Industry Partner Initiatives
• 2009 and 2013 Golf Industry Economic Impact Studies
• Provincial and Federal lobby days to raise government awareness of the golf industry
• Consumer Behaviour Study
“Not allowing our golfers to carry ‘to-go’ liquor sales from our restaurant to the golf course, as we had always done, cost us an estimated $60,000 in lost liquor sales for 2016. With the NGCOA Canada’s help we will have ‘to-go’ liquor sales as a revenue stream again.”
Jenifer Wright
Westwood Plateau G & CC Coquitlam, BC
Kids Play Golf
• A ‘one-stop-shop’ web portal where parents and juniors can find out about your junior programs
• A best practices site on junior golf for all NGCOA Canada courses
Get Golf Ready
• Introductory clinics for non-golfers to help remove intimidation
• All marketing materials professionally designed and provided to courses FREE
• Students average $907 first year spend
Take A Kid To The Course
• A ‘program-in-a-box’ to encourage family play at your course
• Generate new revenues and customer loyalty
• Over 300,000 juniors and adults have participated in the program since its inception
• All marketing materials professionally designed and provided to courses FREE
“We have provided free golf for junior golfers for the entire season through Take A Kid To The Course. This provided the opportunity for many parents to initiate their children into a lifelong sport.”
Mike Ward
Kedron Dells Golf Club Oshawa, ON
POWERED BY
• Group purchasing with over 300 SKUs for you to choose from
• Over $100,000,000 in member spending through the program resulting in significant savings for each operator
• Suppliers that cover all departments at the golf course
• $3550: average annual member savings – far outweighing annual dues
• Accounts, sales reps and billing do not change: you simply take advantage of our discounts or rebates on goods you buy every day
• Provides every member with ”bigger club” pricing no matter what size your operation
“Through the Golfmax Purchasing Program, we experienced a yearly savings
of $1240 on the new Lowe- Martin score card program. The savings with the scorecard program more than covers the cost of my membership.”
Doug Hawley Redwoods Golf Club Langley, BC
MEMBERS’
CLUBHOUSE
64Golf Business Canada